Why buy MLM leads? I have no idea!
In fact, I strongly oppose buying these types of lists, having done so myself a few times. I got burned and I don’t want the same to happen to you.
Let me explain my arguments against purchasing these lists.
The Leads May Be Outdated
When you buy an MLM leads list, you are purchasing a list of names of people who (at one time or another) expressed an interest in operating a home based business.
You won’t know when they expressed this interest, or to whom, or anything about the situation. All you will know is that the people on your list could possibly be interested in what you have to offer.
Unfortunately, most of the leads on your list will have moved on by the time you get to them. Either they have joined another opportunity, or they’ve stopped being interested, or they were never fully invested in the process to begin with.
Because you don’t know the specifics of how they sought out a home based business opportunity, you have no way of knowing who’s still worth investing your time in and who’s not.
The Leads Unnecessarily Limit Your Choices
Another argument against MLM mailing lists is that they unnecessarily limit you to just the names on the page.
You are basically paying someone else to tell you about possible candidates, but you don’t know what their criteria are for choosing these prospects. You are literally placing the future of your company in someone else’s hands!
It’s much smarter to seize control of your own network marketing strategy and build your leads on your own.
Don’t limit yourself to leads that other people select; decide how you want to build and promote your company and go from there.
There’s no reason not to trust your own judgment, and a lot of reasons to be wary of people who make their living selling off people’s names.
